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My Story

My name is Efrat. I founded PirateFlo inspired by mothers, managers, activists, yogis and artists around me and also by my stretch marks.

As a yoga teacher (and a fashion lover) I needed to look and feel more confident in the class. The distraction of tucking my shirt took only a few seconds, but interrupted the flow.

The classic leotards were nice but not enough. I needed something to wear outside with my kids, with my friends and business meetings. It had to be the same garment for me.

So, I made it my job to design and make the first fashion forward functional yoga leotard. 18 months later, I have a product and I finally understand that PirateFlo is about freedom, strength, inspiration and ease.

PirateFlo is about you.